Major Investments, Employment, and Economic Contribution
One of the first major American investments in Lithuania, Mars Lietuva has grown over the past 30 years from a simple local factory into a high-tech hub within the global Mars, Incorporated network. Today, it shows how international investment combined with Lithuanian engineering talent can boost economic growth and transform industry.
The Mars story in Lithuania began in 1993 in Gargždai. Its arrival sent a strong signal to global investors that the newly independent country was ready for advanced manufacturing. Over time, the site has grown into one of Europe’s largest pet food production facilities, while its Vilnius office oversees well-known brands like MARS®, SNICKERS®, and BEN’S ORIGINAL® – across the Baltic region.
Economic Impact by the Numbers
Mars Lietuva plays a major role in the country’s economy, driven by continuous reinvestment and strong export activity:
- Continuous Investment: Over the last decade, the company has injected approximately €166 million into its operations. in 2025 alone about €31.5 million was allocated to production efficiency, modernization, and new facilities.
- Export Powerhouse: The Gargždai plant produces nearly 100,000 tons of pet food annually. It exports over 130 product variations (including PEDIGREE® and WHISKAS®) to 30+ countries across Europe.
- Robust Revenue Growth: In 2024, sales revenue reached €253.6 million, reflecting a consistent upward trajectory driven by a strategic focus on high-value premium segments.
- Fiscal & Social Contribution: The company also contributes substantially to the Lithuanian economy through taxes and social contributions, supporting state revenues in addition to its investments and export activity.
Significant Employer & Community Partner
Beyond the factory gates, Mars Lietuva is one of the region’s most significant employers, providing stable, high-value careers for nearly 800 people.
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Mars Lietuva at a Glance
- Regional Leader: One of the largest manufacturing hubs in the Baltics, shipping to over 30 countries worldwide.
- Export Powerhouse: The Gargždai plant produces nearly 100,000 tons of pet food annually. It exports over 130 product variations (including PEDIGREE® and WHISKAS®) to 30+ countries across Europe.
- Future-Oriented: €166M invested in modernization over 10 years; €253.6M annual revenue.
- Top Employer: Mars Lietuva is one of the region’s most significant employers, providing stable, high-value careers for nearly 800 people.
“Our investments in Lithuania demonstrate long-term confidence in the nation’s talent. As one of the most efficient Mars factories globally, our achievements in sustainability are setting the industrial standards of the future.” – Mars Lietuva